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Freelance Rate Calculator - What Should I Charge?

"What should I charge?" is the hardest question in freelancing. Start from the take-home pay you actually want, and this calculator works backwards through self-employment tax, federal and state income tax, your expenses, and the hours you can realistically bill - to give you the hourly and day rate that gets you there. Figures are for US tax year 2026.

Why a freelance rate must exceed a salaried hourly rate

It's tempting to take a salary you'd be happy with, divide by 2,080 hours, and call that your rate. That number is far too low. As a freelancer you carry costs an employer normally absorbs:

  • Self-employment tax: you pay the full 15.3% Social Security and Medicare tax, where an employee pays only half and the employer covers the rest.
  • No benefits: health insurance, retirement contributions, and any 401(k) match come entirely out of your own pocket.
  • Unpaid time off: every vacation day, holiday, and sick day is income you don't earn.
  • Non-billable hours: sales, admin, invoicing, and learning take real time you can't bill a client for.
  • Business expenses: software, equipment, insurance, and other costs reduce what you actually keep.

Billable-hour utilization

The single biggest lever on your rate is how many hours you actually bill. Almost no freelancer bills a full 40-hour week - once you subtract marketing, admin, and downtime between projects, realistic utilization is often 50% to 70%. If you work 40 hours but only bill 25, the income you need has to come from those 25 hours, which pushes your rate up substantially. Set the billable-hours figure honestly; an optimistic number produces a rate that quietly leaves you short.

Set a floor, then add margin

The rate this calculator returns is a floor - the minimum that hits your take-home goal under the assumptions you entered. Real pricing should sit above it. Add a margin for slow months, for the value you deliver to a client, and for the simple fact that you want to grow, not just break even. If a client negotiates you below the floor, you now know exactly what you're giving up.

Worked example: pricing from a take-home goal

The right freelance rate starts from the life and business you need the rate to support.

Target take-home
$90,000 - what the freelancer wants to keep after tax.
Billable hours
1,200/year - about 25 billable hours for 48 working weeks.
Business costs
Software, insurance, equipment, marketing - costs that a salaried employee usually does not carry directly.
Rate decision
Use calculator result as the floor - then add margin for value, risk, and slow months.

The calculator gives you a sustainable floor. Your real quote can be higher when the project creates more value, carries more risk, or uses your audience or intellectual property.

Rate strategy by billing model

Different freelance offers need different pricing logic. Do not force every project into the same hourly-rate mindset.

Compare What to include Pricing note
Hourly projects Billable hours, admin time, taxes, expenses, unpaid time off. Use a floor rate and track time carefully.
Fixed-fee projects Estimated hours, revision risk, project management, profit margin. Price the outcome, but check the implied hourly rate.
Retainers Reserved capacity, response time, recurring deliverables, unused-hours policy. Do not sell all availability at a discounted hourly rate.
Creator/influencer work Production time, usage rights, exclusivity, revisions, platform reporting. A sponsored post rate is not just hours worked; rights and audience access matter.

Freelance pricing mistakes to avoid

Copying an employee hourly rate

A salary-equivalent hourly rate ignores benefits, employer payroll tax, unpaid time off, and unbillable work.

Using optimistic billable hours

If you assume every working hour is billable, the rate will look comfortable and still leave you short.

Pricing every client the same

A low-risk repeat client and a rush project with usage rights do not deserve the same price.

Forgetting profit

Covering costs is not enough. Add margin so the business can survive slow months and grow.

After you calculate your rate

Turn the number into a pricing rule you can actually use with clients.

  • Set a hard floor

    Decide the rate you will not go below before a client negotiation starts.

  • Track billable utilization

    Compare planned billable hours with actual paid hours each month.

  • Review rates quarterly

    Update pricing after tax changes, expense changes, or a shift in demand.

  • Quote projects against the floor

    For fixed fees, divide the quote by estimated hours to see whether it protects your rate.

Weighing a contract against a salary?

Compare a 1099 rate to a W-2 offer on a true, after-tax basis - benefits included.

Compare 1099 vs W-2